About

I care about building things that feel reliable, clear, and thoughtfully put together. Whether that’s visual identity, a layout, or a full site.

I’m a self-directed designer who enjoys turning ideas into simple, trustworthy visuals. My background includes both digital work and hands-on projects, which has taught me to respect craft, communication, and follow-through.

When I design, I’m thinking about the person on the other side of the screen: what they need to understand, what they might be unsure about, and how to make their decision easier.

My System

  • Clarity first. I start by understanding the problem and who we’re designing for.
  • Structure next. I focus on hierarchy, layout, and readability before decoration.
  • Then polish. Color, type, and detail are used to support the message. Not distract from it.
  • Open communication. I like being clear about expectations, timing, and what’s realistic.

Values

Principles that guide how I approach work, projects, and collaboration.

Reliability

I want people to feel like they can depend on me. Whether that’s showing up, meeting a deadline, or communicating honestly about progress.

Clarity

A good design should make decisions easier. I aim to remove noise and highlight what actually matters.

Craft

Spacing, type, and balance matter. I care about details because they affect how people feel, even if they can’t always explain why.

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